Keysight Technologies, Inc. announced it has expanded its B2B eCommerce site in the Americas to include customers in 26 EU countries and the U.K. to simplify the buying process for many of Keysight's most popular solutions. 

According to McKinsey and Company, more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended. Keysight is committed to providing its customers access to the channel of their choice.

Keysight's eCommerce site offers customers in the Americas and in 26 EU countries and the U.K. the ability to easily and quickly purchase Keysight solutions, including the company's latest innovations, access to technical expertise (in Europe), free two-day delivery on many products, as well as regular promotions.

"Keysight's goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution," stated Kari Fauber, senior director of Global Partners and eCommerce at Keysight Technologies.

Keysight's B2B eCommerce site will offer the company's most popular products and solutions including the recently launched Smart Bench Essentials family comprised of: 

•    EDU33212A Waveform Function Generator up to 20 MHz range

•    EDU36311A Triple-Output DC Power Supply up to 90 W

•    EDU34450A Digital Multimeter 5.5 digits resolution

•    EDUX1052G 50 MHz bandwidth.