Introducing Qualcomm Dragonwing, a new brand portfolio that marks a significant step in the company’s journey to empower businesses to scale to new heights.

As Qualcomm continues to diversify, the core components of their platforms and solutions—AI, computing and connectivity—are relevant to more industries than ever before. From industrial robots to cameras, to industrial handhelds and drones, and more, this portfolio deserves a brand identity worthy of the technology innovation delivered across categories.

Accelerating Industrial Innovation and Growth in the Digital Age

In a world where companies face the challenge of transforming and growing with new technologies and digital systems, the Dragonwing portfolio empowers company growth, productivity, and competitiveness at a global scale.

The Dragonwing brand represents Qualcomm’s industrial and embedded IoT, enterprise, and networking solutions. Leading-edge AI, high performance, low-power computing, and unrivaled connectivity are built into custom hardware, software, and service offerings designed for speed, scalability, and reliability.

With Dragonwing products, companies can unlock smarter decision-making, increased operational efficiency and faster time-to-market. This is crucial for industries like energy and utilities, retail, supply chain, manufacturing, and telecom, enabling businesses to expand into new opportunities, extend their competitive edge, and win in evolving markets.

An Industrial-Oriented Brand

The name "Dragonwing" and its stylized dragon icon symbolizes ascension, power, and acceleration. The brand's color palette includes an influential purple, which fuses Qualcomm’s innovative blue and Snapdragon's bold red. Together, Dragonwing and Snapdragon create a strong, purpose-built portfolio, strengthening the company’s leadership in both consumer and industrial segments.

The Dragonwing brand will make its debut at MWC (March 3-7) and Embedded World (March 11-13).