The attenuation in a uniform differential pair has two root causes: conductor loss and dielectric loss. By understanding how design decisions affect these two fundamental root causes, we can develop a few simple guiding principles which point us in the right directions to reduce the attenuation of a channel. These are the directions to follow when loss is important. In some cases, increasing the differential impedance will decrease loss, and in some cases it will increase the loss. Read on to see why.